![]() if only he were able to foot the 10-cookie fort toll. Marketing Stack Integrations and Multi-Touch AttributionĪn ever-growing pile of fees makes this dad just want to hide away in his kids' pillow fort.Real-Time Ad Measurement Across Linear and CTV.There's a Better Way to Measure TV & Streaming Ad ROI Spend □ TV Impressions □ National Impressions □ Local Impressions □ “The lyrics for the music really reinforce the benefit of this idea of having no regrets when you work with BMO,” said Johnsen.Īnd we quote: “Private Wealth clients often feel like they have the weight of the world on their shoulders… With this campaign, we’re setting out to show that when it comes to peace of mind, great advice pays off.” -Jeremiah McNama, executive creative director, FCB Canada.Comments Unlock These Ad Metrics Now National Airings □ First Airing □ Last Airing □ Creatives □ Recently Aired On □ Est. The song is Edit Piaf’s “No Regrets” in English, as well as the original version (“Non, je ne regrette rien”) in French. This really beautiful, big highly recognizable track,” said Johnsen. The music: “The other piece of this to really drive memorability was the music. “While a bunch of other financial institutions are really focused on things like fees, we’re focusing on these bigger things that keep our clients up at night, and that peace of mind from getting advice, and having a partnership with an experienced advisor,” said Johnsen. “Let’s get to work,” the advisor responds, as the message “Great advice pays off” appears on screen, followed by a BMO blue screen and the BMO Private Wealth logo. “I could really use some advice,” she says. The ad ends with her arriving to a meeting with her friendly advisor. As she gets ready to start the day, she sees “tuition” spelled out by alphabet cereal in a bowl, and then “taxes” on a roadside construction sign. The ad opens with Danielle waking up in bed and reading her alarm clock, which says “stocks” beside a down arrow. The ad “really leans into getting into our clients’ heads,” said Johnsen, showing the kinds of worries clients and prospective clients are dealing with. “For the private wealth segment, these worries are really big and thorny and complicated, and we wanted the audience to see that we deeply understand those concerns.” How: The underlying insight is that regardless of their personal wealth, people have a lot of worries on their mind. “Given all this noise, we set out to prove the power of that advice through a campaign that’s focused on the value of the relationship with the advisor.” ![]() “They require this really personalized approach that a human relationship provides. “For this segment-our high-net-worth clients-the market and investing is one piece of a really complex financial puzzle that they have,” said Johnsen. Extraordinary circumstances-from meme-stocks and cryptocurrency, to the growth of fintech and the effects of the pandemic -have led to a lot of confusion for many high net-worth investors who are looking for help and advice. Why: There’s has been a lot of noise and disruption in personal investing over the last year or so, said Shelley Johnsen, director, brand advertising for BMO. When & Where: The campaign went live this month using out-of-home, TV (heavy on sports and prime time programming), social media, and in-flight video with Air Canada. What: “Great advice pays off,” a new integrated ad campaign for the bank’s wealth management practice, BMO Private Wealth. Who: BMO, with FCB Canada for strategy and creative, UM for media, Asymetric Media for production (Brooks Reynolds directing), with Rooster, Alter Ego, Fort York, and OSO for post production.
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